by Jaynell Hogan
An entrepreneurial lesson I learned early in my career was the importance of surrounding yourself with a great internal team, as well as hiring an external team of business advisors that can go the distance with you. That line up should include a business attorney, a professional CPA, a commercial loan officer, an investment advisor, a hiring consultant, a third party administrator, a marketing firm, a technology firm and a benefits consultant.
The second half of that lesson was to invest into those relationships. Sure, it will cost some money, but you will be more profitable in the long run if you surround yourself with professional advisors and listen to their advice along the way. Your daily focus can then be on your business instead of being a jack of all trades. Forge long-lasting relationships with these advisors. Spend time with them, educate them about your business, share your thoughts, successes and good news. Share your downfalls, challenges and, most importantly, your mistakes. This exchange of knowledge will allow them to best serve your company, and in turn your bottom line will begin to reap the rewards of your investment.
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