Helping a community credit union stand out in the crowd

We found competitive advantages to help this credit union compete.

Background

Community Choice Credit Union was a few years into its new community charter, but struggling to find a relevant way to compete in a crowded market.

Solution

Showcase innovative approach to personal service.

Gazillion & One identified the credit union's bold and innovative ways to provide personal service to both families and local businesses. A new branding campaign highlighted the use of new technology along with one-on-one personal advisors to give Community Choice Credit Union a radically unique reputation for service in the financial services industry.

Results

The reintroduction of the Community Choice brand put the focus back on their key differentiators so they could stand out in their market.

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