Preparing a local brand for expansion

We developed a brand to help Bekins expand into a new market.


Bekins had established itself as the leading appliance and electronics store along the West Michigan shoreline.

The next goal was to open a second store—a state-of-the-art showroom in the Grand Rapids market.


A brand that stands for high expectations.

Gazillion & One transformed the Bekins brand from that of a local store to a regional leader. A new identity and marketing campaign helped to communicate Bekins high standards in both product offerings and customer experience.


Bekins successful showroom launch and new brand identity boldly expanded both its name recognition and regional footprint.

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