Building a brand from the ground up

We helped Baker College spin off a successful program into a standalone brand and school.

Background

The Auto/Diesel Institute of Michigan is one of the few schools in the U.S. that offers training in both Automotive and Diesel Services.

Solution

A New Brand, A New School,
A New Leader

In 2008, we developed the brand and marketing strategy for the Auto/Diesel Institute, positioning their role as an industry leader with an impressive track record.

Supporting the Brand

Marketing materials, flyers and mailers, event signage, and a new website were designed to showcase the school to prospective students.

The Auto/Diesel Institute's enrollments have grown to capacity and the school has expanded to a brand-new state-of-the-art facility.

Each month, recruiters travel to high schools and technical schools throughout the midwest armed with our materials and presentations, showcasing all that the Auto/Diesel Institute has to offer.

Results

450

Student enrollment at new, larger location

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